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<div class=WordSection1> <div id=head> <div> <div id=logo> <p class=MsoNormal><a href="http://theentreprenettegazette.com/"><span style='mso-fareast-font-family:"Times New Roman";mso-no-proof:yes;text-decoration: none;text-underline:none'><img border=0 width=643 height=80 id="_x0000_i1038" src="http://theentreprenettegazette.com/wp-content/themes/entreprenette/images/logo-entreprenette-gazette.jpg" alt="http://theentreprenettegazette.com/wp-content/themes/entreprenette/images/logo-entreprenette-gazette.jpg"></span></a><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </div> </div> <form> </form> <div id=post-2722> <h2><span style='mso-fareast-font-family:"Times New Roman"'>How to Approach a Magazine Editor<o:p></o:p></span></h2> <div id=stats> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'>31 August 2010 <script type="text/javascript" src="http://www.adimpact.com/cgi-bin/webapp/dsp.cgi?id=6913254187"> </script><a href="http://www.adimpact.com/"><noscript>Email Marketing</a></noscript> 6 Comments <span class=author-credit>By <a href="http://theentreprenettegazette.com/about/" title="About Sarah Shaw">Sarah Shaw</a></span><o:p></o:p></span></p> </div> <div> <iframe src="http://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftheentreprenettegazette.com%2F2010%2F08%2F31%2Fhow-to-approach-a-magazine-editor%2F&amp;source=entreprenette&amp;style=normal" height=61 width=50 frameborder=0 scrolling=no> </iframe> <p><a href="http://theentreprenettegazette.com/wp-content/uploads/2010/08/magazine.jpg"><span style='font-size:10.0pt;font-family:"Courier New";mso-no-proof:yes;text-decoration: none;text-underline:none'><img border=0 width=222 height=170 id="_x0000_i1037" src="http://theentreprenettegazette.com/wp-content/uploads/2010/08/magazine-300x230.jpg" alt="http://theentreprenettegazette.com/wp-content/uploads/2010/08/magazine-300x230.jpg"></span></a></p> <p>Why do we often feel like a magazine editor holds our future in their hands?</p> <p>Will we ever feel comfortable pitching ourselves?</p> <p>Believe me, I am right there with ya!&nbsp; Pitching ourselves is just about the hardest thing for most people  no matter what your business is.</p> <p>I think the biggest tips I can give are to pitch on target, keep it short and concise, and really know who you are pitching to.&nbsp; Be sure to take the time do the research and really be sure that editor is the right one for your product. There is nothing more embarrassing than pitching to the wrong person!</p> <p>I reached out to my experts to contribute to this article as I think it will help us all out to see other ways to approach editors.&nbsp; Let me know what you think and if you try any of the tips.</p> <p class=MsoNormal>To view the entire list, visit: <a href="http://theentreprenettegazette.com/2010/08/31/how-to-approach-a-magazine-editor/">The Entreprenette Gazette: How to approach a magazine editor</a>. Otherwise, <b style='mso-bidi-font-weight:normal'>Isha Edwards</b> comment follows.<br style='mso-special-character:line-break'> <![if !supportLineBreakNewLine]><br style='mso-special-character:line-break'> <![endif]></p> <div> <div> <p class=MsoNormal><span style='font-size:10.0pt;font-family:"Courier New"; mso-no-proof:yes'><img border=0 width=100 height=150 id="_x0000_i1036" src="http://theentreprenettegazette.com/wp-content/uploads/sgroups/2b0e97c69aa200f26d3a75ad3442b0e1-100x150.jpg" alt="http://theentreprenettegazette.com/wp-content/uploads/sgroups/2b0e97c69aa200f26d3a75ad3442b0e1-100x150.jpg"></span><span style='font-size:10.0pt;font-family:"Courier New"'><o:p></o:p></span></p> <div> <p class=MsoNormal style='margin-bottom:7.5pt;mso-line-height-alt:12.0pt; mso-outline-level:3'><b><span style='font-size:18.0pt;font-family:"Courier New"'>33. Details, details, details!<o:p></o:p></span></b></p> </div> <p class=MsoNormal><strong><span style='font-size:10.0pt;font-family:"Courier New"'>The best way to approach a magazine editor:</span></strong><span style='font-size: 10.0pt;font-family:"Courier New"'> Approach magazine editors in the manner in which they prefer (email, phone, fax, online form, etc.) with a timely, compelling story that is relevant to their readers.<br> <br> To ensure relevance, research target audiences, read publication, and align your story with both. If a copy is unavailable online, ask for writer s guidelines and follow to the letter. State your position early, accurately, and concisely.<br> <br> Although publishing your story cannot be guaranteed, attention to detail counts!<o:p></o:p></span></p> <div style='margin-top:15.0pt'> <div> <p class=MsoNormal><strong><i><span style='font-size:10.0pt;font-family:"Courier New"'>Thanks to:</span></i></strong><i><span style='font-size:10.0pt;font-family:"Courier New"'> Isha Edwards, Brand Marketing Mgr. of <a href="http://www.epicmeasures.com">EPiC Measures, LLC</a>.<o:p></o:p></span></i></p> </div> </div> </div> </div> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; display:none;mso-hide:all;mso-no-proof:yes'><img border=0 width=32 height=32 id="_x0000_i1035" src="http://theentreprenettegazette.com/wp-content/plugins/wp-spamfree/img/wpsf-img.php" alt="http://theentreprenettegazette.com/wp-content/plugins/wp-spamfree/img/wpsf-img.php"></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </div> </div> <h3 id=comments><span style='mso-fareast-font-family:"Times New Roman"'><!-- You can start editing here. -->6 Comments <a href="#respond" title="Leave a comment">»</a><o:p></o:p></span></h3> <div> <ul type=disc> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; mso-list:l1 level1 lfo3;tab-stops:list 36.0pt' id=comment-872><span style='mso-fareast-font-family:"Times New Roman";mso-no-proof:yes'><img border=0 width=55 height=55 id="_x0000_i1034" src="http://www.gravatar.com/avatar/75112d92124346b3a28c39ad40ada5cf?s=55&amp;d=http://www.gravatar.com/avatar/ad516503a11cd5ca435acc9bb6523536?s=55&amp;r=G" alt="http://www.gravatar.com/avatar/75112d92124346b3a28c39ad40ada5cf?s=55&amp;d=http%3A%2F%2Fwww.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D55&amp;r=G"></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></li> </ul> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; margin-left:36.0pt'><strong><i><span style='mso-fareast-font-family:"Times New Roman"'><a href="http://www.apta.org">Don Tepper</a> </span></i></strong><cite><span style='mso-fareast-font-family:"Times New Roman"'>said: </span></cite><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> <p style='margin-left:36.0pt'>There s a lot of great advice above. (Not including mine at #37!) You ll notice that most as Sarah suggests focus on keeping your pitch on target, keep it concise, know the publication, and know the editorial needs. And those are really the core elements. But there are some other good nuggets above. So don t overlook:</p> <p style='margin-left:36.0pt'><strong>#4: The Squeaky Wheel, #7: Reach Out and Follow Up.</strong> Don t stalk the editor, but call periodically, especially if you ve done any work for him/her. Here s the script:  Hi. I m sure you remember that I did the article for you on ____________. I ve got an opening in my schedule right now, and I was wondering if you had any unassigned articles you d like me to handle? And, yes, editors do. Sometimes they ve fallen behind on making assignments. Sometimes a topic was bumped and now it s floating in limbo. Sometimes another assigned writer couldn t handle it. Sometimes it s a last-minute addition. Whatever the reason, editors <i>do</i> have unassigned articles. If you don t ask, you won t get. I ve assigned several this year based on no more than a phone call from a writer at the right time.</p> <p style='margin-left:36.0pt'>Try, with caution, <strong>#52: Unique, Even Bizarre Titles, #40: Sell It Before You Write It.</strong> Here, the idea is to grab the editor s attention with a strong title or strong lead. Yes, but make sure you understand what the editor is looking for and who the audience is. You don t want to inadvertently insult or turn off either. Quick example: I post a lot on a real estate site http://www.ActiveRain.com because I m also a real estate investor and Realtor. There s an interesting thread going on right now about the title of a book: <i>How to Cheat at Home Repair</i>. See <a href="http://activerain.com/blogsview/1825145/sellers-this-may-not-be-the-book-for-you">http://activerain.com/blogsview/1825145/sellers-this-may-not-be-the-book-for-you</a> </p> <p style='margin-left:36.0pt'>It turns out that the writer s done books for Rodale and Reader s Digest, and a lot of other publishers, too. He s picked up the  How to Cheat at phrasing, just like some publishers have put out series on  _______________ for Dummies or  ___________ for Idiots. Well,  cheating at home organization or gardening is one thing. But  cheating at home repairs is going to rub some folks such as Realtors the wrong way. So, just be careful.</p> <p style='margin-left:36.0pt'>Hope that helps.</p> </div> </div> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; margin-left:36.0pt'><span style='mso-fareast-font-family:"Times New Roman"'># 31 August 2010 at 11:05 am <o:p></o:p></span></p> </div> <div> <ul type=disc> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; mso-list:l1 level1 lfo3;tab-stops:list 36.0pt' id=comment-873><span style='mso-fareast-font-family:"Times New Roman";mso-no-proof:yes'><img border=0 width=55 height=55 id="_x0000_i1033" src="http://www.gravatar.com/avatar/4518292fb328ff8fcb7a3e61393d16cf?s=55&amp;d=http://www.gravatar.com/avatar/ad516503a11cd5ca435acc9bb6523536?s=55&amp;r=G" alt="http://www.gravatar.com/avatar/4518292fb328ff8fcb7a3e61393d16cf?s=55&amp;d=http%3A%2F%2Fwww.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D55&amp;r=G"></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></li> </ul> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; margin-left:36.0pt'><strong><i><span style='mso-fareast-font-family:"Times New Roman"'><a href="http://www.annabrindley.com">Anna Brindley</a> </span></i></strong><cite><span style='mso-fareast-font-family:"Times New Roman"'>said: </span></cite><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> <p style='margin-left:36.0pt'>A fellow entrepreneur, Carissa Rose <a href="http://carissarose.com/">http://carissarose.com/</a> told me about Mastheads  www.mastheads.org. I found it very helpful. Prior to that, I wasn t sure where to get e-mail addresses from. Not all of the periodicals list the e-mails.</p> </div> </div> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; margin-left:36.0pt'><span style='mso-fareast-font-family:"Times New Roman"'># 31 August 2010 at 2:07 pm <o:p></o:p></span></p> </div> <div> <ul type=disc> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; mso-list:l1 level1 lfo3;tab-stops:list 36.0pt' id=comment-876><span style='mso-fareast-font-family:"Times New Roman";mso-no-proof:yes'><img border=0 width=55 height=55 id="_x0000_i1032" src="http://www.gravatar.com/avatar/54ffd5f713b552cbc001db70d379a73e?s=55&amp;d=http://www.gravatar.com/avatar/ad516503a11cd5ca435acc9bb6523536?s=55&amp;r=G" alt="http://www.gravatar.com/avatar/54ffd5f713b552cbc001db70d379a73e?s=55&amp;d=http%3A%2F%2Fwww.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D55&amp;r=G"></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></li> </ul> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; margin-left:36.0pt'><strong><i><span style='mso-fareast-font-family:"Times New Roman"'><a href="http://www.theentreprenette.com">Sarah Shaw</a> (author) </span></i></strong><cite><span style='mso-fareast-font-family:"Times New Roman"'>said: </span></cite><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> <p style='margin-left:36.0pt'>This is an interesting link as well.<br> <a href="http://www.publicityhound.com/free_publicity/Articles/editorial_calendars.html">http://www.publicityhound.com/free_publicity/Articles/editorial_calendars.html</a></p> </div> </div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; margin-left:36.0pt'><span style='mso-fareast-font-family:"Times New Roman"'># 1 September 2010 at 12:03 am <o:p></o:p></span></p> <div> <div> <ul type=disc> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; mso-list:l1 level1 lfo3;tab-stops:list 36.0pt'><span style='mso-fareast-font-family: "Times New Roman";mso-no-proof:yes'><img border=0 width=55 height=55 id="_x0000_i1031" src="http://www.gravatar.com/avatar/8fd6699ec3e5bb5b98b575bff1f6bc46?s=55&amp;d=http://www.gravatar.com/avatar/ad516503a11cd5ca435acc9bb6523536?s=55&amp;r=G" alt="http://www.gravatar.com/avatar/8fd6699ec3e5bb5b98b575bff1f6bc46?s=55&amp;d=http%3A%2F%2Fwww.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D55&amp;r=G"></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></li> </ul> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; margin-left:36.0pt'><strong><i><span style='mso-fareast-font-family:"Times New Roman"'><a href="http://WieberArt.Etsy,com">Grace Wieber</a> </span></i></strong><cite><span style='mso-fareast-font-family:"Times New Roman"'>said: </span></cite><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> <p style='margin-left:36.0pt'>There s nowhere to run and nowhere to hide! Thanks for being on top of your game and sharing these tremendously encouraging tips.</p> </div> </div> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; margin-left:36.0pt'><span style='mso-fareast-font-family:"Times New Roman"'># 1 September 2010 at 7:40 am <o:p></o:p></span></p> </div> <div> <div> <ul type=disc> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; mso-list:l1 level1 lfo3;tab-stops:list 36.0pt' id=comment-879><span style='mso-fareast-font-family:"Times New Roman";mso-no-proof:yes'><img border=0 width=55 height=55 id="_x0000_i1030" src="http://www.gravatar.com/avatar/e63915bc3cf1bacdbf6a205c94a3a9c4?s=55&amp;d=http://www.gravatar.com/avatar/ad516503a11cd5ca435acc9bb6523536?s=55&amp;r=G" alt="http://www.gravatar.com/avatar/e63915bc3cf1bacdbf6a205c94a3a9c4?s=55&amp;d=http%3A%2F%2Fwww.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D55&amp;r=G"></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></li> </ul> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; margin-left:36.0pt'><strong><i><span style='mso-fareast-font-family:"Times New Roman"'><a href="http://www.thebusinessfox.com">Nancy Fox</a> </span></i></strong><cite><span style='mso-fareast-font-family:"Times New Roman"'>said: </span></cite><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> <p style='margin-left:36.0pt'>What a great resource for entrepreneurs and professionals. This is a great compilation of tips from some remarkable experts. Thanks Sarah.</p> </div> </div> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; margin-left:36.0pt'><span style='mso-fareast-font-family:"Times New Roman"'># 1 September 2010 at 5:47 pm <o:p></o:p></span></p> </div> <div> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; margin-left:36.0pt'><span style='mso-fareast-font-family:"Times New Roman"'># 2 September 2010 at 7:07 am <o:p></o:p></span></p> </div> </div> </div> <div id=sidebar> <div id=sidebar-top> <div> <div id=ratepointBox> <div> <h3 align=center style='text-align:center;background:#D63F68'><span style='mso-fareast-font-family:"Times New Roman";color:white'>I'm ready to get started - Sign me up! Email</span> </h3> <p class=MsoNormal><script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script><script type="text/javascript"> try { var pageTracker = _gat._getTracker("UA-8925624-3"); pageTracker._trackPageview(); } catch(err) {} </script><!-- EO Rate Point Box --><span style='mso-fareast-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> </div> </div> </div> </div> </div> </div> </div> </div> </body> </html>